I am a New York based marketer, strategist, designer and creative thinker. I work with online businesses to increase conversions, customer retention and improve user-experience in the process. Need a proven product strategist or ecommerce consultant? Get in touch, check out some work or head over to my digital marketing company Mineral.io.
UX Design & Art Direction
Over 12 years hands-on experience with all stages of web design and development, from customer research and requirements gathering, interaction design and visual design to prototyping, production and usability testing. Thorough knowledge of web analytics and behavior of website visitors. Use of data collected to enhance website usability and make it work towards achieving core business objectives.
Expert level proficiency in launching, tracking and optimizing a wide array of online marketing initiatives including email newsletters, PPC, Google Adwords, re-marketing, viral marketing, link building, content creation, social media, affiliate marketing, lead generation, “white hat” SEO techniques and more. In 2013 I co-founded Mineral.io, a digital marketing agency that specializing in driving highly relevant traffic to your business with Adwords, Facebook, Google Shopping, Pinterest and similar marketing channels.
Digital Strategist & Project Management
Deep experience managing back-end development teams as well as contractors, offshore agencies and third party vendors for both small and mid-sized companies. Over 7 years experience working with start-ups instituting best practices for internal organization, online positioning and product offering.
I can help you build your dream or realize your vision. Get in touch.
Process Maven — Design research, requirements gathering, task analysis, scenarios, storyboarding, site maps, wireframes, usability testing, heuristic evaluations, development outsourcing and project management.
General Nerdery — Advanced knowledge of industry standard software including Coda, Transmit, DreamWeaver, InDesign, FireWorks, Illustrator, Photoshop, Terminal, Google Analytics/Webmaster SEO Tools, cPanel, Evernote, SweetProcess, KISSinsights, Campaign Monitor, Klaviyo, Basecamp, Redmine, Teamwork, Campaign Monitor, MailChimp, Amazon Web Services, Active Collab and more.