Hi there.

I am a New York based marketer, strategist, designer and creative thinker. I work with online businesses to increase conversions, customer retention and improve user-experience in the process. Need a proven product strategist or ecommerce consultant? Get in touch, check out some work or head over to my digital marketing company Mineral.io.

Expertise
UX Design & Art Direction

Over 12 years hands-on expe­ri­ence with all stages of web design and devel­op­ment, from customer research and require­ments gath­er­ing, inter­ac­tion design and visual design to pro­to­typ­ing, pro­duc­tion and usability testing. Thorough knowledge of web ana­lyt­ics and behav­ior of web­site vis­i­tors. Use of data col­lected to enhance web­site usabil­ity and make it work towards achiev­ing core busi­ness objectives.

Online Mar­ket­ing

Expert level pro­fi­ciency in launch­ing, track­ing and opti­miz­ing a wide array of online mar­ket­ing ini­tia­tives includ­ing email newslet­ters, PPC, Google Adwords, re-marketing, viral mar­ket­ing, link build­ing, con­tent cre­ation, social media, affil­i­ate mar­ket­ing, lead gen­er­a­tion, “white hat” SEO tech­niques and more. In 2013 I co-founded Mineral.io, a digital marketing agency that specializing in driving highly relevant traffic to your business with Adwords, Facebook, Google Shopping, Pinterest and similar marketing channels.

Dig­i­tal Strat­egist & Project Management

Deep expe­ri­ence man­ag­ing back-end devel­op­ment teams as well as con­trac­tors, off­shore agen­cies and third party ven­dors for both small and mid-sized com­pa­nies. Over 7 years expe­ri­ence work­ing with start-ups insti­tut­ing best prac­tices for inter­nal orga­ni­za­tion, online posi­tion­ing and prod­uct offering.

I can help you build your dream or realize your vision. Get in touch.


Nitty Gritty

Code Monkey — Front-end design and coding of standards-based websites with XHTML, CSS, JavaScript. Back-end development of web applications using PHP, MySQL, and XML. CMS/shopping cart customization; WordPress, Magento, Shopify etc.

Process Maven — Design research, requirements gathering, task analysis, scenarios, storyboarding, site maps, wireframes, usability testing, heuristic evaluations, development outsourcing and project management.

General Nerdery — Advanced knowledge of industry standard software including Coda, Transmit, DreamWeaver, InDesign, FireWorks, Illustrator, Photoshop, Terminal, Google Analytics/Webmaster SEO Tools, cPanel, Evernote, SweetProcess, KISSinsights, Campaign Monitor, Klaviyo, Basecamp, Redmine, Teamwork, Campaign Monitor, MailChimp, Amazon Web Services, Active Collab and more.